Three tiers.
Billed monthly.
Published starting prices, a written scope before anything begins, and no long lock-in — you are billed month to month and can stop with notice.
Pick the altitude.
Every tier carries the full technical foundation. What changes above Essentials is how much growth engine sits on top of it.
Essentials
Everything that has to be right before any budget goes into traffic. The site gets audited, fixed, measured and kept fixed.
- Monthly website audit program — crawl, tagging sweep, schema check, fix log
- One-time deep technical audit with a prioritized fix list
- Error remediation sprint — the audit findings actually fixed
- Technical SEO remediation — redirects, indexing, schema, config
- Homepage hero and proof strip rewrite
- Industries hub page build
- Calendar booking integration so a booking button books
- Proof surfacing across the site
- Measurement stack setup — GA4, Tag Manager, pixels, call tracking
- Technical and on-page SEO, ongoing
- Local SEO and Google Business Profile — one location
- Magnetic Messaging Playbook — the language everything else is built on
- Industry page rebuilds, phased across the first quarter
- Newsletter template rebuild + monthly newsletter production
- 2 content pieces per month
- Ongoing website updates and support
- Monthly reporting + quarterly strategy session
- Weekly newsletter campaign
- GEO foundation and AI visibility tracking
- Paid search, social and retargeting management
- Case studies and video testimonials
Momentum
Everything in Essentials, plus the messaging, the weekly email program, GEO and the paid retargeting that turn a fixed site into a pipeline.
- Everything in Essentials
- Weekly newsletter campaign — 4–5 issues a month, written, built, segmented, tested, sent
- GEO foundation — answer-first rewrites, FAQ schema, llms.txt, entity cleanup
- AI visibility tracking — real buyer prompts tested monthly across ChatGPT, Perplexity, Gemini and Claude
- Brand voice and messaging guide
- Sales enablement kits
- Industry page rebuilds, full build-out
- Location page rewrites
- CRM integration and lead routing
- Retargeting management across Google, Meta and LinkedIn
- Review generation campaign
- 4 content pieces per month
- 2 industry assessment tools per year
- 2 case studies per year
- Live client dashboard
- Monthly reporting + quarterly strategy session
- Paid search and paid social management
- Custom AI chat lead-capture tool (available as an add-on)
Market Leader
The full engine with paid media managed in-house and the custom AI chat tool included — the version where the site is working while you are asleep.
- Everything in Momentum
- Paid search and paid social management — full build and optimization, up to $10K/mo ad spend
- Custom AI chat lead-capture tool — trained on your content, qualifies, books, routes, logs
- Offline conversion import — closed deals pushed back so algorithms optimize toward customers, not form fills
- Pillar and cornerstone content included
- Email automation and drip sequences included
- 6 content pieces per month
- 4 industry assessment tools per year
- 6 case studies per year
- 6 video testimonials per year
- Live client dashboard
- Monthly reporting and monthly strategy sessions
The published figure is the floor for that tier. The final number depends on scope — how many industries need pages and messaging, how many locations need local SEO, and how much ad spend is under management. A single-location business with one service line pays the starting price, and any business that needs more gets the real number before signing, not after.
Start smaller.
A package is the better value, but it is not the only way in. Each of these runs on its own, month to month, and you can move up to a package whenever it makes sense to.
Email Marketing
Promotional campaigns, discount graphics, abandoned-cart flows and welcome sequences. Built to get opened, then get read — tested in Outlook, on mobile and in dark mode before anything sends.
Social Media
Content calendars, posting and ad management for accounts that need to look active because they are active. Written for the audience you actually have, not a generic feed.
Digital Storefronts
Shopify builds and ongoing store management — product setup, layout, checkout and the operational side of running a store that actually takes money.
Full Coverage
All three channels coordinated as one engagement instead of three vendors pulling in different directions. The bridge between a single channel and a full growth package.
What's actually in each one.
✓ included at no extra cost · Add-on available on that tier at the published price · Phased included but built across the first quarter rather than at once · — not available on that tier.
| Deliverable | Essentialsfrom $1,650/mo | Momentumfrom $3,450/mo | Market Leaderfrom $5,750/mo |
|---|---|---|---|
| Foundation & technical | |||
| Monthly website audit program | ✓ | ✓ | ✓ |
| One-time deep technical audit | ✓ | ✓ | ✓ |
| Error remediation sprint | ✓ | ✓ | ✓ |
| Technical SEO remediation sprint | ✓ | ✓ | ✓ |
| Ongoing website updates & support | ✓ | ✓ | ✓ |
| Website & conversion | |||
| Industry page rebuilds | Phased | ✓ | ✓ |
| Industries hub page | ✓ | ✓ | ✓ |
| Homepage hero & proof strip rewrite | ✓ | ✓ | ✓ |
| Location page rewrites | Add-on | ✓ | ✓ |
| Calendar booking integration | ✓ | ✓ | ✓ |
| Proof surfacing site-wide | ✓ | ✓ | ✓ |
| Search & content | |||
| Technical & on-page SEO | ✓ | ✓ | ✓ |
| Local SEO & Google Business Profile | ✓ | ✓ | ✓ |
| Content pieces per month | 2 | 4 | 6 |
| Pillar / cornerstone content | — | Add-on | ✓ |
| Citation & link building | — | Add-on | Add-on |
| GEO — AI answer engines | |||
| GEO foundation | Add-on | ✓ | ✓ |
| AI visibility tracking | — | ✓ | ✓ |
| Newsletter template rebuild | ✓ | ✓ | ✓ |
| Monthly newsletter production | ✓ | ✓ | ✓ |
| Weekly newsletter campaign | — | ✓ | ✓ |
| Email automation / drip sequences | — | Add-on | ✓ |
| Messaging | |||
| Magnetic Messaging Playbook | ✓ | ✓ | ✓ |
| Sales enablement kits | — | ✓ | ✓ |
| Brand voice & messaging guide | — | ✓ | ✓ |
| Tools | |||
| Industry assessment tools | — | 2 / yr | 4 / yr |
| Custom AI chat lead-capture tool | — | Add-on | ✓ |
| CRM integration & lead routing | Add-on | ✓ | ✓ |
| Social & storefronts | |||
| Social content calendar & posting | Add-on | ✓ | ✓ |
| Social ad management | — | Add-on | ✓ |
| Shopify storefront build | Add-on | Add-on | Add-on |
| Storefront management | Add-on | Add-on | Add-on |
| Paid media | |||
| Measurement stack setup | ✓ | ✓ | ✓ |
| Retargeting management | — | ✓ | ✓ |
| Paid search & social management | — | — | ✓ |
| Offline conversion import | — | Add-on | ✓ |
| Proof | |||
| Case studies | — | 2 / yr | 6 / yr |
| Video testimonials | — | Add-on | 6 / yr |
| Review generation campaign | — | ✓ | ✓ |
| Reporting | |||
| Monthly reporting | ✓ | ✓ | ✓ |
| Live dashboard | — | ✓ | ✓ |
| Strategy sessions | Quarterly | Quarterly | Monthly |
The Launch Sprint.
An optional one-time build that front-loads the foundation work instead of phasing it across the first quarter: the full set of industry page rebuilds and the hub that ties them together, done in one pass.
Credited against an ongoing Momentum or Market Leader engagement — how much, and over what period, is agreed in writing at scoping. The practical effect is faster delivery for a large part of it back.
Still not sure which tier?
Tell us what's live and what's not working. The recommendation usually comes back smaller than people expect.