Get found by
people already
looking.
Technical fixes, local visibility and content mapped to real buying stages — reported honestly, including the months nothing moved.
SEO is the work of making your site the result someone picks when they search for what you sell. It has three parts: technical health so search engines can read the site, local visibility so you appear in map results near you, and content that answers the questions your buyers actually type.
SEO has a bad reputation because a lot of it is sold as a mystery. It is not a mystery. It is three things done consistently: a site that is technically readable, a local presence that is actively maintained, and content that answers real questions.
What it is not is a guaranteed position. Nobody outside those companies controls the algorithm, and an agency promising you number one is telling you something about their honesty.
The actual deliverables.
Not every item applies to every business. The quote decides which of these you actually need.
Technical and on-page SEO
Monthly crawl and fixes, internal linking, meta and schema maintenance, and Core Web Vitals monitoring so performance regressions get caught early.
Local SEO and Google Business Profile
Profile optimized and posted to weekly, citation consistency across directories, and a review flow that actually produces reviews.
Content mapped to buying stages
Researched, written, optimized and published — each piece pointed at a specific industry and a specific stage of the decision.
Pillar and cornerstone content
Long-form authority pages that anchor a topic cluster and pull internal links toward the pages that convert.
Citation and link building
Ongoing acquisition of relevant directory and industry citations to build domain authority over time.
Honest monthly reporting
Rankings, traffic, and — more importantly — leads by source. Including the months where the answer is that nothing moved yet.
Which package
carries this.
This service is included in the tiers marked above. On the others it can be added at any point without changing your package.
Essentials
Everything that has to be right before any budget goes into traffic. The site gets audited, fixed, measured and kept fixed.
Momentum
Everything in Essentials, plus the messaging, the weekly email program, GEO and the paid retargeting that turn a fixed site into a pipeline.
Market Leader
The full engine with paid media managed in-house and the custom AI chat tool included — the version where the site is working while you are asleep.
6 answers.
Technical fixes can move things in weeks. Content and authority work generally takes three to six months to produce a readable trend, and competitive terms take longer than that.
You are billed monthly and can stop with notice, but be realistic with yourself about the runway: SEO does not pay back in one month. Anyone promising first-page rankings in thirty days is either targeting terms nobody searches or about to do something that gets the site penalized.
No, and neither can anyone else. Rankings are set by algorithms nobody outside those companies controls, against competitors who are also working on it.
What can be committed to is the work: technical errors fixed, pages built to answer real queries, schema deployed, content shipped on cadence, results reported honestly every month.
Local SEO is the work of appearing when somebody nearby searches for what you do — the map pack, local results, 'near me' queries. If customers come to you or you travel to them, you need it.
It covers Google Business Profile optimization and weekly posting, citation consistency so your name, address and phone match everywhere, and a review flow that produces reviews rather than hoping for them. One location is included in every package.
Two a month is a real cadence for most local businesses. Four to six is appropriate when you serve several distinct industries or compete in a crowded market.
Volume matters far less than mapping. Each piece should point at a specific industry and a specific stage of the buying decision. Twelve unfocused posts a month will lose to two that answer the question a buyer actually typed.
Yes, if you want to be understood correctly by both search engines and AI assistants. Schema is structured data that states plainly what a page is — a business, a service, an FAQ, a location, a review — instead of leaving the machine to infer it.
It is one of the highest-leverage technical items available: cheap to deploy, no new content required, and it directly affects how rich results and AI citations get generated.
Yes, and the two share a foundation. A site that is technically broken for Google is broken for ChatGPT too.
What changes is that being ranked is no longer the only goal — being quoted matters as well. That is what GEO covers, and it runs on the same technical groundwork.
Is search optimization what you need?
Answer a few questions about your business and you'll get a straight recommendation — including whether this is actually the thing to fix first, or whether something cheaper comes before it.