Be the answer,
not just a link.
Getting your business quoted inside AI-written answers, and tracking monthly whether it's working.
GEO — generative engine optimization — is the work of getting your business quoted inside AI-written answers in ChatGPT, Perplexity, Gemini and Claude, rather than ranked in a list of links. It requires answer-first page structure, FAQ and entity schema, consistent business facts across the web, and an llms.txt file.
Buyers are opening an AI assistant for the questions they used to type into a search box. Who does this? What does it cost? Who is good in this area? The assistant answers in a paragraph, and somebody gets named inside it.
Search engines rank pages, so SEO optimizes a page to be chosen. Answer engines synthesise a response, so GEO optimizes a page to be quotable. The good news is that the work improves your traditional search results at the same time — there is no version of this where you do it and it only pays off if a prediction comes true.
The actual deliverables.
Not every item applies to every business. The quote decides which of these you actually need.
Answer-first rewrites
Core pages restructured so the complete answer appears in the first sentence — because that is the sentence a language model lifts.
FAQ and entity schema
Structured data that tells a machine exactly what it is looking at instead of leaving it to infer from prose.
llms.txt
A root file stating what your business is, what it does, and which page holds which answer — robots.txt for language models.
Entity and directory cleanup
Consistent facts about your business everywhere they appear, because inconsistency is what makes a model hedge or skip you.
Third-party profile setup
The external sources these systems actually draw on, claimed and made accurate.
AI visibility tracking
Fifteen to twenty real buyer prompts tested every month across ChatGPT, Perplexity, Gemini and Claude — position, share of voice, competitor gap.
Which package
carries this.
This service is included in the tiers marked above. On the others it can be added at any point without changing your package.
Essentials
Everything that has to be right before any budget goes into traffic. The site gets audited, fixed, measured and kept fixed.
Momentum
Everything in Essentials, plus the messaging, the weekly email program, GEO and the paid retargeting that turn a fixed site into a pipeline.
Market Leader
The full engine with paid media managed in-house and the custom AI chat tool included — the version where the site is working while you are asleep.
6 answers.
GEO is the work of getting your business quoted inside AI-written answers — in ChatGPT, Perplexity, Gemini and Claude — rather than ranked in a list of blue links.
The difference is what each one rewards. Search engines rank pages, so SEO optimizes a page to be chosen. Answer engines synthesise a response from sources, so GEO optimizes a page to be quotable: a clear question, a complete answer in the first sentence, structured data, and consistent facts everywhere else on the web.
It matters now for a growing slice of buyer research, and anyone claiming precise numbers about it is guessing. The honest position is that a meaningful number of buyers now open an AI assistant instead of a search box for early questions, and that share is going up.
What makes it worth doing early is that the work is not speculative. Answer-first structure, FAQ schema and clean entity data improve your traditional search results at the same time.
By testing it. AI visibility tracking runs fifteen to twenty real buyer prompts every month across ChatGPT, Perplexity, Gemini and Claude and records whether you appear, in what position, and which competitor got named instead.
That produces three numbers over time: your position, your share of voice, and the gap to whoever is cited ahead of you. Reported honestly, including the months where the answer is 'not yet'.
llms.txt is a plain-text file at the root of a website that tells AI systems what the site is, what it covers and which pages carry the authoritative answers — roughly what robots.txt does for crawlers, but aimed at language models.
On its own it is not a ranking lever, but it removes ambiguity about what your business is and which page answers which question.
Answer-first means the complete answer to the question appears in the first sentence, before any context, background or setup.
It matters because both a skim-reading human and a language model extracting a citation take the opening line. A page that spends three paragraphs warming up gets skipped by the first and mis-quoted by the second.
Nobody can promise placement in a specific model's output — these systems do not sell placement and their sources shift constantly.
What the work does is make your pages structurally easy to quote and your business facts consistent enough to be trusted. Then tracking tells you, every month, whether it is landing.
Is geo / ai visibility what you need?
Answer a few questions about your business and you'll get a straight recommendation — including whether this is actually the thing to fix first, or whether something cheaper comes before it.