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Resources & eBooks

Learn the playbook.
Or hand it to us.

Field guides on the same work we do for clients — plain English, sourced research, and steps you can start on this week. The first one is free.

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Cover of Digital Marketing 101, a free SCM field guide
Free guide · Volume 01

Digital Marketing 101.

How to turn digital content into customers. The whole picture in one sitting — for owners who'd rather run their business than learn marketing jargon.

  • Seen, Found, Booked — the three-stage path every customer walks, and how to tell which stage is broken
  • Website, search, reviews, social, email and ads — what each one is for, in plain English
  • The five numbers to watch — a scoreboard that fits on a sticky note
  • A 30-day starter plan — one focus per week, about two to three hours a week
Download the free PDF

PDF · 25 pages · No email required

Premium guides

Go deeper on AI.

The two biggest shifts in marketing right now, turned into step-by-step playbooks with worksheets, prompts and a rollout plan.

Cover of The AI Lead Engine, an SCM field guide Volume 02 · Leads & sales

The AI Lead Engine

Use AI to get more leads and close more sales.

One-time purchase $27 PDF · 26 pages · Instant download after checkout
  • The leak audit — find where your inquiries are dying
  • A speed-to-lead system — instant replies, missed-call text-back and a site assistant
  • The voice card — AI writing that still sounds like you
  • Five-touch quote follow-up sequence, ready to load
  • 14 copy-paste prompts for real weekly tasks
  • A 90-day rollout and tool stack by budget
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Questions

Before you buy.

Checkout runs through Stripe. As soon as the payment goes through you're taken straight to your download page, and you'll get an email receipt. Save the PDF somewhere you'll find it again.

Yes. No email, no account, no catch. Click the button and the PDF downloads. If it's useful and you want to go deeper, the other two guides are here.

Yes. They're written from the work we do every month — websites, search, GEO, email, reviews and AI lead handling — and every statistic is sourced at the back of each guide.

No. Each guide is written for business owners, not marketers. Anything technical — like schema markup or GA4 setup — comes with plain step-by-step instructions, and you can always hand it to us instead.

Share it freely with people inside your own business. Please don't resell it, post it publicly or pass it to other businesses.

Email info@sentinelcreativemarketing.com with your receipt and we'll sort it out.

Rather not do it yourself?

We run all of this for clients.

Every guide here is a slice of the monthly work SCM does. If you'd rather hand it off, start with a free conversation — you'll get an honest answer about whether you need us.

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