The gap that
costs the
most deals.
Case studies, video testimonials and a systematic review engine — turning work you've already done into your best sales asset.
Proof is the evidence a buyer looks for before they look at price: case studies, testimonials and reviews. It is the most common gap in a small business's marketing and usually the cheapest one to close, because the work has already been done.
Almost every business has done excellent work for happy customers and has nothing on its website to prove it. The buyer arrives, finds claims but no evidence, and goes to check a competitor who has both.
This is the cheapest gap to close because you are not creating anything new. You are documenting what already happened.
The actual deliverables.
Not every item applies to every business. The quote decides which of these you actually need.
Case studies
Interviewed, written and designed as a one-page study: the situation, what was done, and what changed.
Video testimonials
On-site shoot and edit — two minutes, plus social cutdowns sized for each platform.
Review generation campaign
A systematic ask at project completion and renewal, with templates, links and monitoring, so reviews arrive continuously rather than by luck.
Review monitoring and response
New reviews surfaced quickly, with response drafts for the ones that need a careful answer.
Proof placement
The relevant testimonial on the relevant page rather than all of them dumped on one that nobody visits.
Partner and certification display
The logos and credentials you have already earned, surfaced where they reduce buyer hesitation.
Which package
carries this.
This service is included in the tiers marked above. On the others it can be added at any point without changing your package.
Essentials
Everything that has to be right before any budget goes into traffic. The site gets audited, fixed, measured and kept fixed.
Momentum
Everything in Essentials, plus the messaging, the weekly email program, GEO and the paid retargeting that turn a fixed site into a pipeline.
Market Leader
The full engine with paid media managed in-house and the custom AI chat tool included — the version where the site is working while you are asleep.
5 answers.
They do different jobs. A review says you were good. A case study explains what the problem was, what you did about it, and what changed — which is what a serious buyer is actually trying to assess.
Reviews build baseline trust at a glance. Case studies close considered purchases.
More will than you expect, especially if you ask at the right moment — right after a good outcome, not six months later — and make it easy.
Where a customer genuinely cannot be named, anonymised case studies still work: the industry, the problem, the approach and the result, with identifying details removed.
It systematises the ask. Templates, direct links to the right profile, and a defined moment in your process where the request goes out — typically project completion and renewal.
It feeds local SEO, on-site conversion and GEO at the same time, which makes it the cheapest triple-win available.
No. Ever, for any reason.
Beyond being dishonest, they are illegal in the US under FTC rules, platforms detect and remove them, and getting caught does more damage than having no reviews at all.
An on-site shoot with your customer, edited to around two minutes, plus shorter cutdowns sized for social platforms.
The useful trick is starting with customers who have already said something good in writing. They have made the statement once, so saying it on camera is a much smaller ask.
Is proof & reputation what you need?
Answer a few questions about your business and you'll get a straight recommendation — including whether this is actually the thing to fix first, or whether something cheaper comes before it.