Spend you can
trace to a
customer.
Campaigns built, optimized and — critically — measured, so you can tell which ad produced which customer.
Paid media covers search and social advertising, retargeting, and the measurement stack that makes it accountable. SCM never marks up ad spend — media is billed directly to you by the platform, so you see exactly what was spent.
The most expensive mistake in paid media is not a bad ad. It is running any ads at all into a site that cannot tell you which click produced which customer.
That is why measurement goes in during week one. GA4 with real conversion goals, Tag Manager, pixels, call tracking, CRM attribution. Without it, any agency can show you a chart that goes up and no way to tell whether it produced revenue.
The actual deliverables.
Not every item applies to every business. The quote decides which of these you actually need.
Measurement stack setup
GA4 with real conversion goals, Tag Manager, Meta pixel, LinkedIn Insight Tag, Microsoft UET and call tracking. Week one, non-negotiable.
Paid search management
Full build and optimization — keywords, ad groups, copy, landing pages, bids, negatives and A/B testing.
Paid social management
Audience build, creative testing and optimization across Meta and LinkedIn.
Retargeting
Page visitors, assessment abandoners and content downloaders re-engaged across Google, Meta and LinkedIn — with existing clients suppressed so you stop paying to advertise to them.
Offline conversion import
Closed deals pushed back into Google and Meta so the algorithms optimize toward actual customers instead of form fills.
Transparent billing
Ad spend billed directly to you by the platform. Never marked up, never bundled into a management fee.
Which package
carries this.
This service is included in the tiers marked above. On the others it can be added at any point without changing your package.
Essentials
Everything that has to be right before any budget goes into traffic. The site gets audited, fixed, measured and kept fixed.
Momentum
Everything in Essentials, plus the messaging, the weekly email program, GEO and the paid retargeting that turn a fixed site into a pipeline.
Market Leader
The full engine with paid media managed in-house and the custom AI chat tool included — the version where the site is working while you are asleep.
5 answers.
No — management fees and ad spend are separate, and SCM never marks up media. Ad spend is billed directly to you by the platform, so you see exactly what was spent.
Paid search and social management covers up to $10,000 a month in spend. Above that, management is quoted on the excess.
Less than you think, until the measurement is in place and the landing pages convert. Putting budget behind a page that cannot be tracked is the single most common way marketing money disappears.
Once tracking is live, the right number is the one where cost per customer is comfortably below what a customer is worth to you — and that number is different for every business.
It is the process of pushing your closed deals back into Google and Meta so their algorithms learn what a real customer looks like, rather than optimizing toward whoever fills in a form.
Almost no small agency does this, and it is one of the strongest technical advantages available — the platforms get materially better at finding you customers once they know which leads actually converted.
Yes, and that is preferred. Your accounts stay yours, with their history and learning intact. We work inside them rather than rebuilding from scratch in an agency account you would lose access to later.
Not necessarily. They answer different problems: SEO compounds slowly and keeps paying; ads switch on immediately and stop the moment you stop spending.
Ads are most useful when you need volume now, when you are testing messaging before committing it to permanent pages, or when a term is too competitive to rank for organically in a reasonable timeframe.
Is paid media what you need?
Answer a few questions about your business and you'll get a straight recommendation — including whether this is actually the thing to fix first, or whether something cheaper comes before it.