Email Marketing

Email marketing is available as a standalone service or inside a package. Monthly newsletter production is included in all three tiers; the weekly campaign — four to five issues a month — comes in at Momentum and above.

Template rebuilds and triggered automation sequences are priced per project. The email marketing page carries the starting figure.

Because Outlook renders email with a word-processing engine rather than a browser engine, so modern CSS, background images and web fonts either degrade or vanish entirely. The most common failure is a template built with the call to action baked into an image — with images blocked by default, the recipient sees a blank rectangle where the button should be.

The fix is a live-text rebuild with bulletproof HTML buttons, real alt text and dark-mode handling. That is what a template rebuild is for.

Yes — every send is tested in Outlook, on mobile and in dark mode before it goes out. Dark mode in particular breaks a lot of templates by inverting backgrounds and making logos disappear, and it is not something you catch without testing for it deliberately.

A drip sequence is a set of emails that fires automatically off a specific action rather than on a calendar — somebody starts an assessment and abandons it, downloads a guide, or finishes a consultation without booking the next step.

Use one wherever you have a repeatable moment of high intent that currently gets no follow-up. Abandoners are usually the highest-return place to start, because interest has already been demonstrated. Sequences are priced per sequence.

Monthly is the floor. Weekly is better if you have something worth saying every week; if you don't, weekly sending trains people to ignore you.

Cadence is a content-supply question, not a marketing-theory question. The honest recommendation depends on whether your business generates enough real news, insight or offers to fill four issues a month without padding.

At minimum, existing customers and prospects get separated, because sending prospect-acquisition copy to someone who already buys from you is the fastest way to get unsubscribed. Beyond that, segments are built around what the list actually differs on — industry, service line, location or stage.

Segmentation is included in newsletter production, not billed as an extra.

Deliverability comes down to authentication, list hygiene and engagement. SPF, DKIM and DMARC records need to be set correctly on your domain; the list needs to be built from people who opted in; and recipients who never open need to be pruned rather than mailed forever.

Authentication setup is part of onboarding. What cannot be fixed by anyone is a purchased list — those damage sender reputation in a way that carries over to your legitimate sends.

Yes. Your list, your platform account, your data. SCM works inside your email platform rather than holding your audience in an account you cannot access, and if the engagement ends, nothing about your list changes.

Whichever one you are already on. SCM works inside the client's existing platform rather than forcing a migration, because moving platforms mid-engagement costs deliverability history and rarely pays for itself.

If you are starting from nothing, the recommendation depends on whether you need ecommerce automation, CRM integration or straightforward broadcast sending — and that conversation happens during the briefing.

Something the reader can use without buying anything. The structure SCM uses is a five-block issue with a rotating focus, so each send has one clear subject, something practical, and one call to action rather than five.

The failure mode is a newsletter that is entirely about the company sending it. Nobody subscribed to read your internal news.

Yes — that is what the brand voice and messaging guide is for. It is a one-time document governing tone, terminology and what claims are allowed, and it keeps everything consistent across channels whether SCM is writing it or your own team is.

Opens, clicks, unsubscribes and — where the CRM is connected — what downstream activity the send actually produced. Open rates have become an unreliable metric since Apple Mail privacy protection began pre-loading images, so clicks and conversions carry more weight in SCM reporting than opens do.